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Part 1 - What is an AI-Powered Sales System?

There’s a moment I’ve seen play out again and again—whether I was leading a team as a division manager, reviewing numbers as a financial analyst, or coaching someone through their first entrepreneurial leap.

It’s that moment when someone says, “Okay... I want to build a business. But where do I start?”

The word “strategy” gets thrown around a lot. So does “system.” And I get it—those words can sound big, heavy, and too complex to move on quickly. But they don’t have to be.

The truth is, a strategy is just a decision about what matters most. And a system is just a way to repeat something that works. That’s it. It’s not about fancy tools or building out a full funnel before you even know if anyone wants what you’re offering.

A sales system, especially when it's supported by AI, is simply the combination of smart action and consistency. You don’t need to build everything—you need to build the right thing, and let AI help you do it faster.

One thing I’ve learned, both in business and in life, is that you don’t need to be “ready” to start—you just need to get clear on what starts the right kind of momentum.

That momentum doesn’t come from branding, brainstorming, or trying to build a digital empire overnight. It comes from identifying one clear way to help someone, putting that value in front of them, and having a process that allows them to say “yes” with ease.

So that’s what we’re going to walk through here. Because if you're clear on what a business strategy really is, what a simple system looks like, and how an AI-powered sales system fits into that picture—you’re going to feel a whole lot more confident about making your first sale (and your next one, and your next one).

Let’s break down each of those pieces now—one at a time.

What is a Business Strategy? 

When I say the word “strategy,” I don’t mean a big, complicated document full of charts and data. I’ve seen those. I’ve created those. But for new entrepreneurs, that kind of thinking doesn’t help—it actually gets in the way. Strategy doesn’t have to be heavy. It just has to be smart.

Here’s how I define it now:

"A business strategy is simply deciding which actions create the highest return—and doing those first!"

That’s it!

It’s not about doing more. It’s about doing the right things in the right order.

It’s choosing to focus on offers before logos, sales before social media, and customer conversations before complicated content plans.

For most new entrepreneurs, the real problem isn’t that they’re doing too little—it’s that they’re doing too much of the wrong stuff. I’ve watched people spend months building websites before they’ve made a single offer. I’ve seen them agonize over brand colors before they’ve helped a single person.

That’s not strategy—that’s distraction wearing a productivity mask.

True strategy keeps things simple and pointed toward income. It asks, “What can I do today that will move me closer to my first sale?” And if the answer doesn’t involve helping someone or making an offer, it probably doesn’t belong in your 'getting started' phase.

What is a Business System? 

Now, once you’ve made that strategic decision—once you’ve figured out what works—the next step is to make it repeatable. That’s where a system comes in.

And here’s how I define a business system:

"A business system is a specific and deliberate strategy to earn income—on purpose and on repeat."

It’s the opposite of winging it. It’s what turns a random sale into a sustainable result. A system doesn’t have to be fancy. It can be as simple as:

You make a free guide in Canva
You send it to people who want it
You follow up with an offer to go deeper

If you do that once, it’s an experiment. If you do it consistently—and it works—it becomes a system.

What I love about systems is that they take the pressure off. You don’t have to wake up every day and wonder what to do. You just follow the path you already know works.

And as someone who’s managed teams and numbers, I can tell you: what gets repeated is what creates results.

A system also lets you measure what’s working. It creates feedback, data, and rhythm. And most importantly—it frees up your mind to grow the business instead of constantly figuring out the business.

What is an AI-Powered Sales System? 

This is where things get really fun. Because now that you understand strategy and systems, I want to show you how AI supercharges both—without needing you to become a tech wizard or spend months learning new tools.

Here’s my definition:

"An AI-powered sales system is a simple, repeatable process that uses AI tools to help you attract leads, make offers, deliver value, and earn income—faster and easier than ever before."

This system doesn’t live on a complicated website. It doesn’t require a six-part funnel or a professional design team.

In fact, the first version of it can live in your ChatGPT account, your Canva dashboard, your DM inbox, and a free delivery tool like ConvertKit.

Here’s what AI brings to the table:

• It helps you create faster (lead magnets, product outlines, promo messages)
• It helps you communicate better (emails, posts, DMs, landing pages)
• It helps you customize smarter (different versions for different audiences or problems)

But here’s the key: AI doesn’t build your business for you. You are the engine. AI is the tool that helps you get to income faster, without burnout.

When you pair strategic thinking with a simple system—and let AI handle the heavy lifting—you unlock something incredibly powerful.

You stop playing small, and you start moving like someone who knows exactly where they’re going.

And where are you going next? Straight into your first sale. Let’s walk through what that actually looks like.

Part 2 - Start Where the Sale Lives

When I look back at the times I made the biggest leaps in my business, they never started with branding. They didn’t come from a new logo, a clever post, or the perfect course platform.

They came from something far less glamorous—but way more powerful. They came from me helping a real person solve a real problem... and giving them a way to say yes.

That’s where the sale lives. Not in your color palette. Not in your domain name.

The sale lives in the space where you show up with value—and someone else sees it clearly enough to act on it.

But here’s the trap I see so many new entrepreneurs fall into: they get busy building everything except the thing that creates income. I call it the “almost business.”

It looks like a business, it sounds like a business, but it’s missing the one thing that matters—sales.

And I don’t say that with judgment. I’ve done it. I’ve spent weeks perfecting something no one asked for, only to realize I skipped over the most important part: Does this help someone, and have I offered it to them in a way that feels simple and valuable?

You’ve probably heard a lot of gurus, teachers, and coaches say, “Focus on the things that move the needle.” But what does that really mean? For me, it means this: Do the thing that creates a result for someone else—and then give them the chance to pay you for it!

That’s what moves the needle.

Not branding. Not brainstorming. Not busywork. A real result delivered to a real person!

That’s why, if you’re just starting out, I want you to build differently. I want you to lead with the result—not the resources. I want you to start where the sale lives.

Because when you focus on creating one offer, delivering it to one real person, and getting one real result, you don’t just build a sale—you build a system. 

You don’t just make money—you make momentum.

And that’s what this section is about. Not building “everything.” Just building what matters first. Let’s walk through the three things I believe every new entrepreneur should do—before anything else.

These are the mile markers that actually move the needle.

Mile Marker 1: Create a Real Offer

One of the fastest ways to stall your momentum as a new entrepreneur is to chase five ideas at once and finish none of them.

I know because I’ve done it. 

You start writing a course, then bounce to a coaching idea, then pause to make a checklist or brainstorm an ebook—and suddenly two months have passed, and you’re no closer to a sale than when you started.

So let’s get back to what works: one offer. Not ten. Not three. Just one.

Creating a real offer means deciding on one problem you want to solve for someone else—and packaging it in a way that feels helpful and simple. 

It doesn’t need to be fancy. You’re not launching a product line or opening a store. You’re creating a solution. And that solution just needs to be clear, deliverable, and easy to say yes to.

If you’re not sure what your offer should be, that’s okay.

You can ask AI for help. ChatGPT can give you 10 product ideas in 30 seconds. You can prompt it to create an outline, write a checklist, or even give your offer a name. But remember—AI doesn’t create clarity. You do. Use AI to support your idea, not to invent one for you.

Prompt 1 (to generate an offer idea):
“Based on what I know about [insert topic you’re interested in], what are 3 simple digital product ideas I could create and sell online?”

Prompt 2 (to outline the content):
“Create a 3-step checklist or mini-guide for someone who wants to [insert the result your product will help them achieve].”

Prompt 3 (to name the offer and write a first sales line):
“Give me 5 catchy names for my digital guide about [insert topic description] and write one sentence that would make someone want to check it out.”

Here’s what matters: the offer must be real. That means you can actually deliver it (as a 1-page PDF, a digital product, or a simple 'how to' guide for example). You don’t have to build the course, design the funnel, or launch the full program yet.

You just have to get specific about the result someone will walk away with when they say yes.

This one offer becomes the foundation of your entire business. It’s the first lever you pull that actually moves money, momentum, and meaning.

Everything else—your brand, your funnel, your systems—can be built around it. But this comes first.

Mile Marker 2: Deliver That Offer to a Real Person

Here’s where most new entrepreneurs get stuck: they create something... and then hide it. They tuck it away on their desktop. They quietly post about it once on social. They wait for traffic to magically appear.

But sales don’t happen when offers sit still. Sales happen when offers are shared—with real people.

I’ve had students tell me they don’t want to “bother” people. But offering help isn’t bothering. If you believe your offer is valuable, then sharing it is service.

And later in this article, I’m going to show you exactly how to phrase it so it feels helpful—not salesy or weird.

Still, I know it’s not just about knowing what to say. A lot of people hesitate to share their offer because they’re worried what others might think—especially friends or family.

There’s a fear of being judged, or worse, being misunderstood.

You worry they’ll think you’re chasing something unrealistic. Or that they’ll see you as “just starting out” and not take you seriously. That fear is real, and it stops a lot of smart, capable people from ever showing their value.

But here’s what I want you to hear: the only way to grow your confidence is to use it. Courage comes before confidence. Confidence comes from doing. And success? It comes from putting in the repetitions and collecting your yes’s—one conversation at a time.

That first time you share something you’ve created, especially with someone close to you, you’re not just making an offer—you’re stepping into your new identity as an entrepreneur!

This doesn’t mean cold selling. It doesn’t mean pitching strangers in their DMs. It means this: pick three people you know, reach out with kindness, and offer your help.

You can say, “Hey, I’m building something new and I think it could really help you with [insert result]. Would you want early access or a free version in exchange for feedback?”

That’s not pressure—that’s partnership.

And here’s the beautiful thing: whether or not they say yes, you’ve just practiced one of the most valuable entrepreneurial skills in the world—making an offer.

If you want this to be more than a hobby, this is the moment that shifts everything.

The moment you open your mouth, send the message, or press send. The moment you stop thinking and start inviting. The moment your business stops being a dream... and starts being real.

Mile Marker 3: Capture One Lead or One Result

At this stage, you're not building an empire—you’re building proof. 

And that means your goal isn’t scale. It’s evidence. You want to see that what you created can actually help someone. That your offer lands. That your idea has weight. That someone got something valuable from what you made.

That’s what we call a “result.” 

And it can look like a lot of things: someone saying thank you. Someone giving you feedback. Someone using what you made and getting a small win. Even better if they share it with someone else. Even better if they offer a testimonial or a screenshot.

This is the moment you stop flying blind. Now, you have validation.

You have proof that your offer isn’t just an idea—it’s a solution! That makes it easier to share again. It builds confidence. It lets you refine and improve.

It becomes your first step toward a system—because now you have something worth repeating.

And if that person pays you? Even better. But don’t get stuck on the payment yet. What matters most is that you helped someone, and you saw it work.

That result is the seed of your business. It’s the reason to keep going. It’s what turns momentum into belief.

And belief, more than anything, is what gets you to your first real win.

Pro Tip:  You're Not Selling—You’re Sorting!

Ask questions, then ask more questions, then ask a few more! The more you know, the faster you truly know how to serve! 

Making an offer isn’t about trying to convince someone to buy something they don't want or need. It’s about finding the right person the offer is already meant for. When you approach every conversation as a sorting process—not a sales pitch—you stop fearing rejection and start focusing on alignment and fit! 

Someone needs what you’ve created. Your job is just to find them.

Part 3 - Two Simple Strategies to Get Your First Sale

I’ve lost count of how many people have asked me, “Do I need a funnel to make money online?” And I get it—once you start Googling how to start an online business, it feels like the internet is screaming funnels, funnels, funnels at you from every angle.

Sales pages, landing pages, opt-ins, automations. Before you know it, you're deep in tech tutorials, trying to connect five tools together before you’ve even made your first dollar.

But here’s what I’ve learned, both through experience and working with brand-new entrepreneurs: your first sale won’t come from a funnel. It will come from a person.

Not a platform.
Not a traffic strategy.
A person.

And when you’re starting out, that’s actually great news—because you don’t need to master tech to create income. You just need to focus on real conversations and clear invitations.

The truth is, the very first version of your sales system doesn’t live inside ConvertKit, Keap or your website. It lives inside a DM. A text. An email. A connection. 

That’s why in this section, I want to give you two simple strategies you can use—today—to get your offer in front of someone who might actually say yes.

These aren’t tactics for someday. These are actions that can move you forward right now.

Let’s start with the easiest win: offering value to someone you already know. No sales page required.

Strategy 2: Offer in Exchange for Testimonial or Case Study

Not everyone is ready to charge on Day One—and that’s okay.

But what you do need on Day One is proof. Proof that your offer works. Proof that someone used it and got a result. Proof that you’re not just building something you hope people want—you’re building something that actually helps.

That’s where offering your product or service in exchange for a testimonial comes in.

This strategy works beautifully when you’re still building confidence or want feedback before launching something publicly. Instead of leading with a price, you lead with generosity—and intention. 

You say, “I’m testing this out, and I’d love to offer it to you for free in exchange for your honest thoughts.” If they love it, ask for a few kind words you can share with others. If they give feedback, use it to make your offer even better.

This creates a win-win. They get value. You get validation.

I’ve used this approach many times when launching something new. And more often than not, the person I served for free ended up referring someone else—or coming back later to pay for something new.

Because that’s what happens when you serve without strings attached: people remember how you made them feel—they remember the connection!

The bonus? That testimonial becomes part of your sales system. You can quote it in messages, put it on a sales page later, or use it as social proof when you're ready to promote more publicly.

So if you're scared to charge or unsure how your offer will land, start here. Find someone you’d love to help, deliver your offer, and simply say:

“If you find this valuable, I’d be so grateful for a testimonial or a comment I could share. Your feedback really helps me grow.”

That one line turns your free offer into a long-term asset. Because now, you’re not just building a business—you’re building evidence that what you offer works.

And that’s what makes selling easier next time (and the next).

Part 4 - Your First AI-Powered Sales System

Let me pause for a moment and tell you something important—especially if your brain is already trying to convince you that you haven’t done enough yet.

If you’ve followed along this far…
If you’ve created one real offer…
If you’ve sent one real message…
If you’ve helped one real person…

You’ve already started building your first AI-powered sales system.

I know that might sound too simple. We’ve all been taught to believe that a “real system” needs to include complicated processes, automation, perfectly designed webpages, and a calendar full of content, right from the start (and all of those can come later)... 

But none of those things matter if there’s no offer, no outreach, and no result. 

That’s why I teach people to build the system in reverse—start with the sale, then layer the tools around it.

A sales system is just a series of steps that help someone go from stranger to buyer in a way that feels clear, simple, and natural. 

And when you add AI to that mix? You remove the guesswork. You make things faster. You get more done with less friction. But AI doesn’t change the system—it simply powers it up.

So in this section, I’m going to help you name exactly what you’ve already built—and show you how to connect those parts into a system that you can repeat.

Because once you can repeat it, you can improve it. And once you can improve it, you can scale it.

Let’s map it out together. This is your first AI-powered sales system—and it’s real. Now we just need to see it clearly.

Your First AI-Powered Sales System (Step-by-Step)

By now, you’ve done the hard part—you’ve shown up, you’ve created something of value, and you’ve shared it with another human being.

That’s the heart of any business system. 

But now it’s time to see that system with clarity so you can repeat it. Not once. Not randomly. But deliberately and intentionally.

Your first sales system doesn’t need ten moving parts. It needs four. And you already have them.

Step 1: The Offer

What are you giving, selling, or delivering that creates a result?

This is where your solution lives. Whether it’s a free lead magnet, a digital product, a paid mini-guide, or a one-on-one service offer, it all starts here.

It doesn’t have to be perfect—it just has to help someone solve a problem.

This is where AI steps in to give you speed and clarity:

• Use ChatGPT to outline the content, write a description, or brainstorm names.
• Use Midjourney to create a unique visual (like a header image or digital product cover) that makes your offer look as high-quality as the value inside.
• Use Canva to format it into a PDF, presentation, or visual asset that feels polished and shareable.

You don’t need to overbuild—this can be a one-page guide, a simple checklist, or a three-step how-to resource.

The point is to get your first “yes,” not to create the world’s most beautiful piece of art. The content, value, and result the product delivers heavily outweigh the presentation. 

Go for professional, but don't get stuck going for 'perfect'. 

Pro Tip:  Automate Later—Personalize First!

Your first few offers shouldn’t be automated. They should be personal. When you deliver value 1:1, you get insights no sales page could ever give you. Personal delivery helps you see what resonates, what confuses, and what your future system needs to say more clearly.

The speed and simplicity of how you deliver your offer speaks louder than your logo ever will. If someone says yes, and you respond quickly with a helpful, well-designed asset—they remember that. You’re showing professionalism, care, and integrity… without saying a word.

Personal delivery creates clarity—and clarity is the secret to scaling!

 Step 3: The Delivery

How do you give your offer to the person who said yes?

Delivery needs to feel seamless—because the faster someone receives the thing they said yes to, the more trust they build in you.

• If you are just starting, then you will emailing it directly. Make sure you email it quickly and efficiently. That will build trust and excitement for your offer. 
• If it’s a digital product (PDF, guide, checklist), ConvertKit (now Kit) can deliver it via an automated email after someone fills out your form.
• If you’re ready to level up your systems or offer multiple services, Keap can manage tagging, delivery, and automation more robustly.
• If it’s a paid offer, set up a simple Stripe payment link that someone can click, pay, and be done in 30 seconds or less.

This part of the system matters more than people think. When delivery is smooth, it builds credibility. It makes people more likely to come back. 

And more likely to share what you’ve created with someone else.

 Step 4: The Result

What does the person experience after they engage with your offer?

This is the moment that matters most. 

That is so important, it is worth repeating! This is the moment that matters the most!! 

Not because it completes the sale—but because it proves the value. 

If someone reads your guide and says, “Wow, that helped,” you’ve created a real result. If someone gets clarity from your checklist or feels seen by your service, you’ve delivered something meaningful.

This is where confidence comes from—not theory, not hope, but evidence.

Don’t overlook this step. Ask for feedback. Capture a quote. Invite a testimonial. Save the DM where someone says thank you. 

These little pieces of proof become the foundation of your next system—and the fuel for your first paid offer if you haven’t made one yet.

 The AI-Powered Sales System

When you connect all four parts—Offer, Outreach, Delivery, Result—you’re no longer guessing. You’re no longer just “trying stuff.”

You’re running a system. A real one. A repeatable one. A scalable one.

And the best part? You didn’t need a complex tech-stack to start it.

You just needed a person. A problem. A solution. 

And the willingness to show up. That’s your first AI-powered sales system. You built it. But where do you go from here? How do you keep accelerating your ascent and growing your dream into a profitable online business?

Pro Tip:  Track It & Tweak It—Don't Scale it Until it Works at Least 3 Times! 

If you want to improve your system, start tracking three things: what you offered, who you offered it to, and what the result was. That simple habit will show you what’s working, what needs adjusting, and where your next sale is hiding. 

You just need one clear offer that solves one real problem!

A system that worked once is exciting. A system that works twice is promising. A system that works three times? Now you’ve got something worth scaling. Before you worry about traffic or social media, prove to yourself that your system delivers consistent value. Then pour fuel on it.

Systems don’t grow from feelings—they grow from patterns. 

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